Shop Launch Checklist & 90-Day Marketing Calendar for Etsy Sellers

This shop launch checklist and 90-day marketing calendar for Etsy sellers helps you plan the weeks before launch, keep posting for the first 90 days, and see whether your ads pay for themselves. Who it's for: Makers and small online sellers who are opening or relaunching a shop, post on a few social channels, maybe run small ads, and want one dated plan instead of scattered notes. It's platform-neutral: the checklist and calendar work for an Etsy shop, your own website or another marketplace. The problem it solves: Without a dated plan, launch tasks slip, posting fades after launch week, and ad spend can cost more than it brings in. This workbook dates every task and post from your launch date with DONE, OVERDUE, MISSED and THIS WEEK status, and turns weekly ad results into cost per order, return on ad spend and profit after ads against a break-even set by your own margin. What's inside Launch & Marketing Workbook (EXAMPLE + BLANK, .xlsx) Shop Launch Playbook (PDF) Launch Email Templates (DOCX + PDF) Listing Photo Shot List and Product Listing Worksheet (DOCX + PDF) Content Ideas Bank and Weekly Marketing Routine (DOCX + PDF) AI Prompt Pack: 25 prompts (PDF + TXT) Start Here guide and license How it works On Settings, enter your launch date and your margin after product cost, fees and shipping. Adapt the Launch Checklist; due dates count from launch day. Plan posts and emails on the Content Calendar by days from launch. Each week, enter ad results from your platform on the Ad Tracker. Follow the Weekly Marketing Routine and check the Dashboard. Good to know Every number in the EXAMPLE file belongs to a made-up business; it isn't a market rate or a recommendation. Templates aren't legal advice; tax lines are placeholders. Have your own professionals review them. The tools help you run your business; they don't guarantee income or results. Excel .xlsx workbook, no macros; formulas tested in LibreOffice (Google Sheets and Excel open-tests pending). Texting or emailing customers: message only people who gave you their number or email, honor every STOP or unsubscribe request right away, and get a customer's written consent before sending marketing texts with an automated tool. Marketing emails need your postal address and an unsubscribe option (CAN-SPAM). Some states, including Virginia, add rules such as allowed texting hours. This isn't legal advice. No fake reviews, invented urgency or made-up stats. Customer photos and quotes only with permission, and paid or gifted partners must disclose the relationship. Selling children's products, cosmetics, candles or food? Product-safety and labeling rules may apply. This kit doesn't cover them. Etsy, Instagram, TikTok, Facebook and Pinterest are trademarks of their owners. This kit isn't affiliated with, sponsored by or endorsed by them. Need a website? Bought any kit from the Archive? You get a $39 credit toward any website package from The Collective if you request it within 60 days of your purchase (one credit per website project). The credit applies only to website services, not to kits or other products. To request it, email ryanviabusiness@gmail.com with your order number. Refunds: All sales are final. This kit is an instant digital download, so we don't offer refunds once your order is placed. If a file is broken, missing or not as described, email ryanviabusiness@gmail.com with your order number and we'll send you a working replacement file; if we can't provide a working file that matches this description, we'll refund your order. If you bought the same kit twice by mistake, email us within 14 days of the second order and we'll refund the duplicate order. Nothing in this policy limits any rights you have under law that can't be waived. License: one business; no resale, redistribution or sharing. Cover images are illustrations created with AI. The people shown are fictional, not customers.